Social Media Image Sizes
Facebook Image Sizes: Profile, Cover & Post Dimensions
Facebook recommends a profile picture of at least 320 × 320 pixels, shown as a circle. A Page cover photo shows at 16:9 on computers and a wider 2.4:1 on phones, must be at least 400 × 150 pixels, and loads fastest as an 851 × 315 JPG under 100 KB.
By Ratilio Editorial Team · Published
Facebook shows the same image in different shapes depending on where it appears and which device someone uses. That's why a cover photo can look perfect on a laptop and lose its top and bottom on a phone.
Facebook image sizes at a glance
| Image | Facebook's guidance | Notes |
|---|---|---|
| Page profile picture | 320 × 320 px or larger, square | Cropped to a circle; displays at 176 px on computers and 196 px on phones |
| Page cover photo | At least 400 × 150 px | Shows at 16:9 on computers, 2.4:1 on phones |
| Fastest-loading cover | 851 × 315 px sRGB JPG, under 100 KB | Facebook's suggestion for speed, not a requirement |
| Personal profile cover | At least 720 px wide | From Facebook's personal profile help page |
| Story | 9:16 to 1.91:1, JPG or PNG, up to 30 MB | Meta's Stories specification (includes ads); 9:16 fills the screen |
| Feed photo | No published organic size | See the feed section below |
Watch out
Facebook changes its layouts from time to time. The figures above were checked against Facebook's own help pages; the sources at the end of this guide link to them.
Profile pictures: square in, circle out
Upload a square image. Facebook crops the profile picture to a circle, so the corners are never shown. A square is 1:1: the width equals the height, such as 320 × 320 or 1080 × 1080.
Square upload
1:1
Shown as a circle
Corners hidden
Keep the face or logo in the centre with some space around it. The 1:1 aspect ratio guide explains how to crop other shapes to a square.
Cover photos: why phones and computers differ
Facebook shows the Page cover at 16:9 on computers and at 2.4:1 on phones. 2.4:1 is much wider and shorter than 16:9 (about 1.78:1), so a phone shows a horizontal slice of the image. On phones the profile picture also overlaps the cover by about 40 px.
1920 × 1080 cover
Shaded areas hidden on phones
Phone view
1920 × 800 (2.4:1)
Facebook's fastest-loading suggestion, 851 × 315 px, is a third shape (about 2.7:1). Because the official figures describe different shapes, the safest approach is to keep text and faces in the middle band of the cover and treat the top and bottom edges as decoration.
Recommendation
Design the cover at 16:9, keep important content inside the central 2.4:1 band, and leave the lower-left area clear where the profile picture overlaps on phones.
Feed photos
Facebook's help pages we checked do not publish a recommended pixel size for ordinary feed photos. Advertising specifications exist, but they apply to ads, not to everyday posts. For regular posts, a common approach is to export at around 1080 px wide in a standard shape such as 1:1, 4:5 or 16:9, then preview the post before sharing. Treat those as working sizes, not Facebook requirements.
Stories
Meta's Stories specification lists Facebook Story images from 9:16 to 1.91:1, as JPG or PNG, up to 30 MB. Only 9:16 fills an upright phone screen; wider shapes are shown with space around them. The same page covers Story ads. 1080 × 1920 is a common 9:16 working size; the 9:16 aspect ratio guide explains how to convert landscape images.
How to prepare a Facebook image, step by step
- Decide where the image will appear: profile, cover, Story or feed.
- Set the matching shape: square for profiles, 16:9 for covers (with key content in the 2.4:1 middle band), 9:16 for Stories.
- Make sure covers are at least 400 × 150 px and profile pictures at least 320 × 320 px.
- For covers with a logo or text, Facebook suggests PNG; otherwise an sRGB JPG loads fastest.
- Check the file with the Facebook Image Size Checker before uploading.
Common mistakes
- Putting text near the top or bottom of a cover. It can disappear on phones.
- Ignoring the profile overlap. On phones the profile picture covers part of the cover's lower left.
- Using a non-square profile picture. Facebook will crop it, often in an unwanted place.
- Treating ad specs as post rules. Ad sizes don't necessarily apply to ordinary posts.
- Stretching an image to fit. Crop or pad instead; see how to make a picture fit without cropping.
Frequently asked questions
What size is a Facebook cover photo?
At least 400 × 150 px. It shows at 16:9 on computers and 2.4:1 on phones, and Facebook says an 851 × 315 px sRGB JPG under 100 KB loads fastest.
Why does my Facebook cover look cropped on my phone?
Phones show the cover at 2.4:1, which is wider and shorter than the 16:9 computer view, so the top and bottom are hidden.
What size should a Facebook profile picture be?
Square, at 320 × 320 px or larger. It's shown as a circle.
Is there an official Facebook post size?
Not in the help pages we checked. Use a common shape at around 1080 px wide and preview before posting.
Posting the same image to Instagram or LinkedIn? Read why Instagram crops your photos and the LinkedIn image sizes guide.
Facebook Image Size CheckerCheck a profile picture, cover or Story image against Facebook's published guidance, including the phone and computer cover shapes.Key takeaways
- Profile pictures: square, 320 × 320 px or larger, shown as a circle.
- Covers: at least 400 × 150 px; 16:9 on computers, 2.4:1 on phones.
- Keep cover text and faces in the middle band and clear of the lower left.
- Stories: 9:16 to 1.91:1 (9:16 fills the screen), JPG or PNG, up to 30 MB.
- Facebook doesn't publish an organic feed photo size.